Category Archives: news


Pay Per Call Market Research Project Complete

September 4, 2009 – AdverCalls announces today that it has completed a comprehensive study of the pay per call advertising industry. The study examined the ad spend patterns of 7900 advertisers who are, or have recently purchased pay for call advertising. The study revealed that the average price per call was slightly higher than $13.00.…

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AdverCalls Acquires

May 24, 2009 – Today AdverCalls announced its acquisition of the domain, This acquisition is a foundational step towards the company’s move into the pay per call advertising industry. The domain will be used to promote the concept of performance-based call advertising. Pay per click advertising is now a mature staple for advertisers looking…

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AdverCalls pursues the pay-per-call advertising market

April 7, 2009 – AdverCalls intends to develop a national software platform to manage performance-based, call advertising. Founder, Benny Traub, is involved in building an application that will automate the building of IYP’s (internet yellow page directories) and says “this is a perfect compliment, as we already have several hundred IYP’s in development and will…

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