May 24, 2009 – Today AdverCalls announced its acquisition of the domain, paypercall.org. This acquisition is a foundational step towards the company’s move into the pay per call advertising industry. The domain will be used to promote the concept of performance-based call advertising. Pay per click advertising is now a mature staple for advertisers looking to ‘pay for success’, however, Benny Traub points out that over 90% of all transactions still take place offline. While people may do their pre-planning research online, in the end, the majority of them will pick up the phone can make a call to get a quote or setup an appointment.