Pay Per Call Market Research Project Complete

September 4, 2009 – AdverCalls announces today that it has completed a comprehensive study of the pay per call advertising industry.

The study examined the ad spend patterns of 7900 advertisers who are, or have recently purchased pay for call advertising.

The study revealed that the average price per call was slightly higher than $13.00. However, Benny Traub comments that this number is skewed low due to a large number of single-industry ads that had no bid competition and wasn’t realistic to expect the numbers to be so low for the average advertiser. For example, financial services and construction bids were up to $80.00 per call.