AdverCalls pursues the pay-per-call advertising market

April 7, 2009 – AdverCalls intends to develop a national software platform to manage performance-based, call advertising. Founder, Benny Traub, is involved in building an application that will automate the building of IYP’s (internet yellow page directories) and says “this is a perfect compliment, as we already have several hundred IYP’s in development and will be able to leverage these directories to promote businesses of our choice. The pursuit of the pay per call advertising industry is a logical step.