Beta testing software platform

June 20, 2010 – AdverCalls announces that it is currently beta testing its performance-based ad platform. The platform was designed to facilitate pay per call advertising to SMB’s (small and medium sized businesses) across North America. President, Benny Traub, states “these tests are really doing double duty, as they serve as our live market tests as well. While the real-world tests will put the screws to the software platform, we’ll be inviting real clients to pay for the service to get a head start on the promotional launch that will take place once the software is operating at an acceptable level.